Wharton Customer Analytics (WCA) is the worldâ€™s preeminent academic research center focusing on the development and application of customer analytics methods. Through our innovative Research Opportunity program and R&D â€œcrowdsourcingâ€� approach, WCAI enables academic researchers from around the world to help companies understand how to better monetize the individual-level data they collect about customers through the development and application of new predictive models. We marry our work with companies and researchers around the world with a range of co-curricular student programs that foster talent development and recruitment.
The WCA Research Paper Series features papers based on WCA-supported research. If you would like to submit a paper for research that was supported with WCA funding or data, please contact Kayleigh Smoot at email@example.com. To learn more about WCA Research Opportunities, visit https://wcai.wharton.upenn.edu/for-researchers/.
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