Nanyang Business School Research Paper Series

As a premier business school within a leading technological university, Nanyang Business School (NBS) is the nexus of world-class innovation, research, and business education. Situated within the tech and innovation ecosystem of Nanyang Technological University (NTU) in Singapore, NBS has leveraged NTU's strengths in innovation research and technology to become one of the most established and comprehensive providers of business and management education in the Asia-Pacific through cutting edge research, sustainable innovation, and holistic education.

We are renowned for our interdisciplinary and industry-relevant research. We advocate using technology to address business and societal challenges such as urban sustainability, supply chain resilience, and healthcare and ageing. We tap on our leadership expertise to nurture strategic, entrepreneurial leaders to address the broader issues in business, society, and the environment. Fundamental to our success is our strong Asian heritage and deep understanding of the region, based on research in cultural intelligence, Asian consumer psychology, and emerging markets in ASEAN.



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