Marketing Research Network eJournal Taxonomy
MKTG Subject Matter eJournals
Behavioral Marketing eJournal
MKTG: Affect & Emotion (Topic)
MKTG: Attitudes, Attitude Change, & Persuasion (Topic)
MKTG: Consumer Decision Making & Search (Topic)
MKTG: Consumer Information Processing (e.g., perception, learning, satisfaction) (Topic)
MKTG: Culture & Consumer Behavior (Topic)
MKTG: Economic Psychology & Economic Analysis of Consumer Behavior (Topic)
MKTG: Group & Interpersonal Influence on Consumer Behavior (Topic)
MKTG: Innovation & Diffusion (Topic)
MKTG: Marketing Manager Behavior (Topic)
MKTG: Methodological Issues in Consumer Research (Topic)
MKTG: Personality & Individual Differences (Topic)
MKTG: Public Policy & Consumer Behavior (Topic)
MKTG: Sociological Analyses of Consumer Behavior (interpretive or quantitative) (Topic)
MKTG: Symbolic Consumer Behavior (e.g., gift-giving, consumption, semiotics) (Topic)
Managerial Marketing eJournal
MKTG: Advertising (Topic)
MKTG: Branding & Brand Management (Topic)
MKTG: Business-to-Business Marketing (Topic)
MKTG: Channel Management & Retailing (Topic)
MKTG: Customer Relationship Management (Topic)
MKTG: Customer Service (Topic)
MKTG: International Marketing (Topic)
MKTG: Internet Marketing & E-Commerce (Topic)
MKTG: Marketing Strategy & Planning (Topic)
MKTG: New Product Development & Product Line Management (Topic)
MKTG: Nonprofit Marketing (Topic)
MKTG: Organizational Buying (Topic)
MKTG: Pricing (Topic)
MKTG: Sales Promotion (Topic)
MKTG: Selling & Sales Management (Topic)
MKTG: Services Marketing (Topic)
Marketing Negative Results eJournal
Marketing Science eJournal
Other Marketing eJournal
Quantitative Marketing eJournal
MKTG: Buyer Behavior (Topic)
MKTG: Consumer Behavior (Sub-Topic)
MKTG: Consumer Choice Modeling (Sub-Topic)
MKTG: Marketing Mix Decisions (Topic)
MKTG: Marketing Other (Topic)
MKTG: Marketing Strategy (Topic)
MKTG: Measurement & Data Analysis (Topic)
MKTG: Sector-Specific Research (Topic)
Review of Marketing Science (ROMs)