Journal of Tourism, Heritage & Services Marketing

The Journal of Tourism, Heritage & Services Marketing (JTHSM) is an open access, international, multi-disciplinary refereed (double blind peer-reviewed) journal, aiming to promote and enhance research at both macro-economic and micro-economic levels of tourism, heritage, and services marketing. JTHSM provides a platform for debate and dissemination of innovative research findings, new research areas and techniques, conceptual developments, and articles with practical application to any tourism, heritage, and services marketing segment. Besides research papers, the journal welcomes book reviews, case studies, research notes, and industry viewpoints. The journal is aimed at the academic and scientific community in these areas of knowledge, as well as at tourism, heritage, and services marketing practitioners.

 

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