The Marketing Unit's faculty work to better understand how consumers use information and make choices and how these choices affect the firm's strategy for new product development, customer relationship management, branding, and other marketing efforts. They examine issues related to:
- business marketing;
- global marketing;
- distribution channels;
- interactive marketing;
- sales force management; and
- return on marketing investment.
Several new developments such as the economic crisis, internet search engines, and social networks offer opportunities for the Marketing faculty to make important current and future contributions.
Global Reach of Harvard Business School: Marketing Unit Working Paper Series
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