Marketing Science
This abstracting journal distributes working and accepted papers that use applied Operations Research methods to address marketing topics. The journal welcomes research with a focus on methodological contributions where the contributions may be of either a theoretical or empirical nature. Topics of interest include, but are not limited to, advertising decisions, advertising and promotion analysis, competitive strategy, consumer choice modeling, customer segmentation strategies, market entry/exit decisions, new product decisions, organization and management of supply and distribution channels, pricing decisions, product-line management, sales force management, and various forms of marketing mix strategies.
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Marketing Science Abstracts Advisory Board
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