Marketing Science eJournal
This eJournal distributes working and accepted paper abstracts that use applied Operations Research methods to address marketing topics. The eJournal welcomes research with a focus on methodological contributions where the contributions may be of either a theoretical or empirical nature. Topics of interest include, but are not limited to, advertising decisions, advertising and promotion analysis, competitive strategy, consumer choice modeling, customer segmentation strategies, market entry/exit decisions, new product decisions, organization and management of supply and distribution channels, pricing decisions, product-line management, sales force management, and various forms of marketing mix strategies.
Click here to Browse our Electronic Library to view our archives of abstracts and associated full text papers published in this journal.
Marketing Science eJournal Advisory Board
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No Advisory Board at this time.