The IESEG School of Management and the IESEG Expertise Center for Database Marketing (IESEG-ECDM)
PhD Candidate in Customer Analytics for Internet Marketing

The IESEG School of Management and the IESEG Expertise Center for Database Marketing (IESEG-ECDM) (Lille & Paris, France) are searching for a PhD candidate in the field of customer analytics (CI) and database marketing for Internet Marketing in collaboration with the largest e-tailer in France. The content of the PhD will be defined in the field of customer intelligence in correspondence with the needs of the business partner and the supervisors of the PhD candidate in order to find an innovative business relevant research project with high potential to get published in international peer-reviewed journals. The aim is to obtain the degree of PhD after 3 years.

ABOUT THE IESEG-ECDM: The IESEG Expertise Center for Database Marketing aims to establish durable research collaborations between academics active in research in the fields of database marketing, customer intelligence or analytical CRM, and businesses in need of solutions related to one of these topics. The objective is to establish synergetic, innovative projects, offering novel academic sound solutions to real-life business needs related to database marketing. Current research partners include SAS France, Dun & Bradstreet and La Redoute. More information on the IESEG-ECDM is found on http://www.ieseg-databasemarketing.com

JOB QUALIFICATIONS: Qualifications of the PhD candidate include:
- A profound interest to do high-quality academic research with a clear added value for business in an international environment
- A passion for customer intelligence and Internet marketing
- A strong motivation to collaborate with the largest e-tailer of France
- Obtained a master in Marketing Analytics, Data Mining, Text Mining, Statistics, Computer Science or equivalent
- A degree in business, marketing or Internet marketing is a plus
- Programming skills of at least one statistical software language such as SAS/Base, SAS/Macro, SAS/Stat, SAS/IML, R and/or SQL are required
- Notions of Matlab, C++, FORTRAN or Java are a plus
- Fluent in English. Ability to write high-standard text in English
- Knowledge of French is a plus
- Dynamic, pro-active, creative and serious personality

JOB DESCRIPTION: Working conditions of the PhD candidate: - The PhD student will work under the conditions of a CIFRE contract with our business partner for a period of 3 years starting in 2013 (by September at the latest). The candidate will split his/her time between our campus and the company, both situated in the Lille region. More information on the working conditions and the salary ranges are found via http://www.anrt.asso.fr/fr/espace_cifre/accueil.jsp
- The PhD student will be supported by the members of the IESEG-ECDM, i.e. Prof. dr. Kristof Coussement, Prof. dr. Koen W. De Bock and Prof. dr. Nathalie Demoulin, surrounded by their international research network. More information on their publications is found on http://www.ieseg.fr/enseignants-et-recherche/corps-professoral/professeurs-permanents/#marketing-department

APPLICATION PROCEDURE: Please send your curriculum vitae to Prof. dr. Koen De Bock via k.debock@ieseg.fr or Prof. dr. Kristof, Coussement via k.coussement@ieseg.fr

Deadline for Applications: December 10th, 2012




Posted 11/14/12