UNIVERSITY OF AMSTERDAM

                  Faculty of Economics and Business

               PhD Position in Marketing and Strategy


     The University of Amsterdam (UvA) is a university with an
     internationally acclaimed profile, located at the heart of
     the Dutch capital. As well as a world center for business
     and research, Amsterdam is a hub of cultural and media
     activities. The UvA is a member of the League of European
     Research Universities.

     The Faculty of Economics and Business (FEB) at the UvA
     provides academic courses in accounting, finance,
     management, marketing, economics and econometrics. It also
     conducts international research in these areas. The
     Amsterdam Business School and the Amsterdam School of
     Economics form part of the FEB. The Amsterdam Business
     School's Strategy & Marketing section currently has the
     following vacancy: PhD position in Marketing and Strategy -
     full time - vacancy number 07-5051, for both internal and
     external candidates.


     DESCRIPTION:

     A key characteristic of more and more cultural and creative
     organizations is the dual leadership structure with respect
     to artistic and commercial goals. Besides (and sometimes in
     combination with) dual leadership, there are many different
     approaches to handle this critical interface. The aim of
     this project is to explore the drivers, state and effects
     of structures, processes and strategies in the marketing -
     artistic interface in cultural organizations. The research
     will be conducted in the international field setting of
     museums, opera houses, festivals, video games, movies
     and/or theatres. The key questions are: 1) What drives the
     artistic and market orientation of cultural organizations?
     2) How do these orientations change over time? 3) What
     structures and approaches are present to handle decisions
     in the commercial - artistic interface? 4) How effective
     are these approaches and in respect to what kind of
     performance metrics? The research will combine multiple
     methods of investigation, qualitative as well as
     quantitative, and also calls for skills in research liaison
     with host organizations and good external presentation
     skills.


     QUALIFICATIONS:

     Master's (MA, MSc or drs) in the area of business (business
     administration or business economics, preferably with
     demonstrable interest in the areas of marketing and
     strategy) or in a related field, e.g. psychology or
     communication studies, with a demonstrable interest and
     knowledge of business administration/economics.

     Interest (and preferably experience) in field research,
     including studies focusing on organizations.
     Interest in (and preferably knowledge of) the cultural
     and/or creative industries. Mastery of both written and
     spoken English.


     FURTHER INFORMATION:

     The supervisors of this project will be Prof. Nachoem
     Wijnberg and Dr Mark Leenders. Applicants who require
     further information should contact:

     CONTACT:       Dr Leenders
     Email:         MAILTO:m.a.a.m.Leenders@uva.nl
     Tel:           31 20 525 6078
               or
     CONTACT:       Prof. Wijnberg
     Email:         MAILTO:n.m.wijnberg@uva.nl
     Tel:           31 20 525 6106

     The UvA is located in the centre of Amsterdam. For more
     information on the Amsterdam Business School and its
     Strategy & Marketing section, please visit:

                    http://www.abs.uva.nl
                             and
          http://www.abs.uva.nl/strategyandmarketing


     APPOINTMENT:

     The appointment will initially be for 1 year, to be
     extended to a total of 4 years upon excellent performance
     (an evaluation will be held after 8 months). The salary
     will be in accordance with the University regulations for
     academic personnel, and will range from Euro 1,933 (first
     year) up to a maximum of Euro 2,472 (final year) gross per
     month. The collective employment agreement of the Dutch
     universities will be applicable. The PhD thesis should be
     finalized within four years. In this period, the candidate
     will also be expected to do some teaching (20 percent of
     the time).


     APPLICATION PROCEDURE:

     Applicants should send their CV and a covering letter to:

     CONTACT:       Amsterdam Business School
                    Personnel Department
                    Roetersstraat 11
                    1018 WB Amsterdam
                    The Netherlands

     Applications may also be emailed to:

     Email:         MAILTO:applications-feb@uva.nl

     Please include the job reference number. The closing date
     for applications is 1 February 2008.




Posted 1/9/08

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