UNIVERSITY OF AMSTERDAM
Faculty of Economics and Business
PhD Position in Marketing and Strategy
The University of Amsterdam (UvA) is a university with an
internationally acclaimed profile, located at the heart of
the Dutch capital. As well as a world center for business
and research, Amsterdam is a hub of cultural and media
activities. The UvA is a member of the League of European
Research Universities.
The Faculty of Economics and Business (FEB) at the UvA
provides academic courses in accounting, finance,
management, marketing, economics and econometrics. It also
conducts international research in these areas. The
Amsterdam Business School and the Amsterdam School of
Economics form part of the FEB. The Amsterdam Business
School's Strategy & Marketing section currently has the
following vacancy: PhD position in Marketing and Strategy -
full time - vacancy number 07-5051, for both internal and
external candidates.
DESCRIPTION:
A key characteristic of more and more cultural and creative
organizations is the dual leadership structure with respect
to artistic and commercial goals. Besides (and sometimes in
combination with) dual leadership, there are many different
approaches to handle this critical interface. The aim of
this project is to explore the drivers, state and effects
of structures, processes and strategies in the marketing -
artistic interface in cultural organizations. The research
will be conducted in the international field setting of
museums, opera houses, festivals, video games, movies
and/or theatres. The key questions are: 1) What drives the
artistic and market orientation of cultural organizations?
2) How do these orientations change over time? 3) What
structures and approaches are present to handle decisions
in the commercial - artistic interface? 4) How effective
are these approaches and in respect to what kind of
performance metrics? The research will combine multiple
methods of investigation, qualitative as well as
quantitative, and also calls for skills in research liaison
with host organizations and good external presentation
skills.
QUALIFICATIONS:
Master's (MA, MSc or drs) in the area of business (business
administration or business economics, preferably with
demonstrable interest in the areas of marketing and
strategy) or in a related field, e.g. psychology or
communication studies, with a demonstrable interest and
knowledge of business administration/economics.
Interest (and preferably experience) in field research,
including studies focusing on organizations.
Interest in (and preferably knowledge of) the cultural
and/or creative industries. Mastery of both written and
spoken English.
FURTHER INFORMATION:
The supervisors of this project will be Prof. Nachoem
Wijnberg and Dr Mark Leenders. Applicants who require
further information should contact:
CONTACT: Dr Leenders
Email: MAILTO:m.a.a.m.Leenders@uva.nl
Tel: 31 20 525 6078
or
CONTACT: Prof. Wijnberg
Email: MAILTO:n.m.wijnberg@uva.nl
Tel: 31 20 525 6106
The UvA is located in the centre of Amsterdam. For more
information on the Amsterdam Business School and its
Strategy & Marketing section, please visit:
http://www.abs.uva.nl
and
http://www.abs.uva.nl/strategyandmarketing
APPOINTMENT:
The appointment will initially be for 1 year, to be
extended to a total of 4 years upon excellent performance
(an evaluation will be held after 8 months). The salary
will be in accordance with the University regulations for
academic personnel, and will range from Euro 1,933 (first
year) up to a maximum of Euro 2,472 (final year) gross per
month. The collective employment agreement of the Dutch
universities will be applicable. The PhD thesis should be
finalized within four years. In this period, the candidate
will also be expected to do some teaching (20 percent of
the time).
APPLICATION PROCEDURE:
Applicants should send their CV and a covering letter to:
CONTACT: Amsterdam Business School
Personnel Department
Roetersstraat 11
1018 WB Amsterdam
The Netherlands
Applications may also be emailed to:
Email: MAILTO:applications-feb@uva.nl
Please include the job reference number. The closing date
for applications is 1 February 2008.
Posted 1/9/08
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