Marketing Science Joins MKTG Partners in Publishing Journals


We are pleased to announce Marketing Science has joined our Partners in Publishing Journals within the MRN Marketing Network (MKTG).

MARKETING SCIENCE
View Papers: http://www.ssrn.com/link/Marketing-Science-PIP.html

Marketing Science is an Institute for Operations Research and the Management Sciences (INFORMS) publication. It is the premier journal focusing on empirical and theoretical quantitative research in marketing. Marketing Science is included in the top academic journals lists used by both Business Week and Financial Times in their rankings of business schools.

Marketing Science seeks manuscripts that provide significant new knowledge or fundamental understanding that has the potential to allow their target audience to make superior decisions or take superior actions. For example, a theoretical manuscript might provide conditions in which apparently inferior alternatives are shown to be optimal. A methodological manuscript might provide a new method that leads to better actions than existing methods. A substantive manuscript might provide empirical regularities that suggest new, previously unknown actions. An empirical investigation might explain why some firms perform better than others. A behaviorally oriented manuscript may discover a finding that questions the results of, or leads to, new mathematical models. Such studies should contain sufficient detail to allow the reader to evaluate the method and replicate the results.


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MANAGEMENT RESEARCH NETWORK
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Sincerely,

Michael C. Jensen
Director
Management Research Network

Alvin J. Silk
Director
MRN Marketing Network



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Posted 11/14/12