Quantitative Marketing eJournal
Editors: Anne Coughlan and Alvin Silk
Northwestern University and Harvard Business School

This eJournal distributes working and accepted paper abstracts in various areas of quantitative marketing, including analytic studies of marketing phenomena and problems, decision support systems, and/or investigations of methodological issues. In general this eJournal will include papers that would be appropriate for the Marketing Science or the methodological/analytical research in Journal of Marketing Research. Their focal issue would be normative or methodological. The primary contribution of the research would be either the presentation of a new method, an analytical model of a marketing phenomena, or a tool to assist managerial decision making. Relevant topics are listed below:

Models Related Marketing Mix Decisions

• New Products (includes design, development, launch, diffusion, innovation)
• Pricing
• Promotion (consumer and trade)
• Advertising
• Distribution Channels (including Retailing and Conflict Management)
• Sales Force (includes organization design, allocation, and compensation)

Buyer Behavior

• Consumer Choice Modeling
• Models of Consumer Behavior (includes search and information processing, satisfaction, customer relationship management)

Measurement and Data Analysis

• Research Design (includes true and quasi-experimental)
• Data Collection (includes sampling, survey methods, questionnaire design)
• Scaling Methods
• Econometric and Statistical Methods

Decision Support Systems
Marketing Strategy

• Competition
• Organizational Relationships (includes internal organization and vertical market relations)

Other topics which do not fit in the above.

Click here to Browse our Electronic Library to view our archives of abstracts and associated full text papers published in this journal.

Sample Issue

Quantitative Marketing eJournal Advisory Board
Click on the individual's name below to view the editor or advisory board member's author home page.

Editors: Anne Coughlan and Alvin Silk
Northwestern University and Harvard Business School

Frank Bass

Hubert Gatignon

Dipak Jain

Wagner Kamakura

Gilles Laurent

Gary Lilien

John Little

Jagmohan Raju

Ram Rao

Brian Ratchford

John Roberts

Peter Rossi

Subrata Sen

Steven Shugan

Richard Staelin

Wilfried Vanhonacker