Behavioral Marketing eJournal
Editor: John Lynch
Duke University

This eJournal distributes working and accepted paper abstracts in various areas of scholarly research in behavioral marketing. The eJournal also distributes full text of working papers. Full text papers that are in press in major journals may be submitted with permission of the journal. Most papers and abstracts appropriate for Behavioral Marketing eJournal will be about consumer behavior, but papers examining the behavior of organizational buyers and marketing managers are also welcome. In general this eJournal will include empirical, conceptual, or methodological papers that would be appropriate for the Journal of Consumer Research or another top journal. A non-exhaustive list of relevant topics is given below.

This work can address substantive marketing topics such as how customers respond to advertising, branding, customer relationship management, Internet marketing, pricing, promotion, and public policy initiatives. It is distinguished from the Managerial Marketing eJournal and the Quantitative Marketing eJournal in its emphasis on drawing from and contributing to basic behavioral science about customer behavior.

Click here to Browse our Electronic Library to view our archives of abstracts and associated full text papers published in this journal.

Sample Issue

Behavioral Marketing eJournal Advisory Board
Click on the individual's name below to view the editor or advisory board member's author home page.

Editor: John Lynch
Duke University


Jennifer Aaker

Joseph Alba

Dan Ariely

Russell W. Belk

James Bettman

Amitava Chattopadhyay

John Deighton

Gerald Gorn

J. Wesley Hutchinson

Dawn Iacobucci

Eric Johnson

Barbara Kahn

Frank Kardes

Punam Anand Keller

Siew Meng Leong

David Mick

Thomas O'Guinn

Deborah Roedder John

Terence Shimp

Alvin Silk

Itamar Simonson

Jan-Benedict Steenkamp

Craig Thompson

Alice Tybout

Joel Urbany

Melanie Wallendorf