Behavioral Marketing
Editor: John Lynch
Duke University

This Journal publishes abstracts of working papers as well as papers accepted for publication in various areas of scholarly research in behavioral marketing. The journal also publishes full text of working papers. Full text papers that are in press in major journals may be submitted with permission of the journal. Most papers and abstracts appropriate for Behavioral Marketing Abstracting Journal will be about consumer behavior, but papers examining the behavior of organizational buyers and marketing managers are also welcome. In general this journal will include empirical, conceptual, or methodological papers that would be appropriate for the Journal of Consumer Research or another top journal. A non-exhaustive list of relevant topics is given below.

• Affect and Emotion
• Attitudes, Attitude Change, and Persuasion
• Consumer Decision Making and Search
• Consumer Information Processing (perception, learning, post-purchase satisfaction, etc.)
• Culture and Consumer Behavior
• Economic Psychology and Economic Analysis of Consumer Behavior
• Group and Interpersonal Influence on Consumer Behavior
• Innovation and Diffusion
• Marketing Manager Behavior
• Methodological Issues in Consumer Research
• Personality and Individual Differences
• Public Policy and Consumer Behavior
• Sociological Analyses of Consumer Behavior
• Symbolic Consumer Behavior

This work can address substantive marketing topics such as how customers respond to advertising, branding, customer relationship management, Internet marketing, pricing, promotion, and public policy initiatives. It is distinguished from the Managerial Marketing Abstracting Journal and the Quantitative Marketing Abstracting Journal in its emphasis on drawing from and contributing to basic behavioral science about customer behavior.

The Marketing Research Network also publishes Professional Announcements as they are made available to us. These include professional meeting announcements, calls for papers, announcements of special journal issues, and professional job openings in marketing.

Click here to Browse our Electronic Library to view our archives of abstracts and associated full text papers published in this journal.

Sample Issue

Behavioral Marketing Abstracts Advisory Board
Click on the individual's name below to view the editor or advisory board member's author home page.

Editor: John Lynch
Duke University

Jennifer Aaker

Joseph Alba

Dan Ariely

Russell W. Belk

James Bettman

Amitava Chattopadhyay

John Deighton

Gerald Gorn

J. Wesley Hutchinson

Dawn Iacobucci

Eric Johnson

Barbara Kahn

Frank Kardes

Punam Anand Keller

Siew Meng Leong

David Mick

Thomas O'Guinn

Deborah Roedder John

Terence Shimp

Alvin Silk

Itamar Simonson

Jan-Benedict Steenkamp

Craig Thompson

Alice Tybout

Joel Urbany

Melanie Wallendorf

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