Searle Center on Law, Regulation, and Economic Growth Fourth Annual Conference on Internet Search and Innovation

Thursday, June 20, 2013 - Friday, June 21, 2013

Northwestern University School of Law
Rubloff Building Room #175
375 E. Chicago Avenue, Chicago, IL

The Searle Center on Law, Regulation, and Economic Growth presents the Fourth Annual Conference on Internet Search and Innovation to be held at Northwestern University School of Law, Thursday, June 20, 20132 - Friday, June 21, 2013. The conference will run from 12:00 P.M. on Thursday, June 20 to 3:30 P.M. on Friday, June 21. On Thursday evening, there will be a cocktail reception, dinner, and keynote address by Michael A. Salinger, Jacqueline J. and Arthur S. Bahr Professorship in Management, Markets, Public Policy and Law, Boston University School of Management.

This conference is organized by Professor Daniel F. Spulber, Research Director of the Searle Center on Law, Regulation, and Economic Growth and Elinor Hobbs Distinguished Professor of International Business, Professor of Management Strategy, Kellogg School of Management, Professor of Law, Northwestern University School of Law (Courtesy).

The goal of this conference is to provide a forum where economists and legal scholars can gather together with Northwestern's own distinguished faculty to present and discuss high-quality research relevant to Internet search and innovation. The conference will cover academic work on Internet search and innovation, and the discussion will examine related public policy issues in antitrust, regulation, and intellectual property.

The conference organizers gratefully acknowledge the support of Microsoft, Google, and the Searle Center on Law, Regulation, and Economic Growth.

REGISTRATION: Attendance for this conference is by invitation only. To receive an invitation, please send a message with your name, affiliation, and full contact information to Derek Gundersen at:
d-gundersen@law.northwestern.edu

AGENDA:

Thursday, June 20

12:00-1:00 Registration and Lunch (Law School Atrium)

1:00 Welcome (RB 175)
Introduction to the Conference
Daniel F. Spulber, Research Director, Searle Center on Law, Regulation, and Economic Growth, and Kellogg School of Management, Northwestern University

1:00-3:00 Session One - Internet Search and Consumer Choice (RB 175)

Being in the Right Place: A Natural Field Experiment on List Position and Consumer Choice
Marco Novarese, Center for Cognitive Economics, Universit del Piemonte Orientale
Chris M. Wilson, School of Business and Economics, Loughborough University*

Consumer Uncertainty and Price Discrimination through Online Coupons: An Empirical Study of Restaurants in Shanghai
Jie Zhang, Fudan University, School of Management
Scott J. Savage, University of Colorado at Boulder, Department of Economics*
Yongmin Chen, University of Colorado at Boulder, Department of Economics

What's in a Name? Measuring Prominence, and Its Impact on Organic Traffic from Search Engines
Michael R. Baye, Kelley School of Business, Indiana University*
Babur De los Santos, Kelley School of Business, Indiana University
Matthijs R. Wildenbeest, Kelley School of Business, Indiana University

Quality Certification, Competition, and Performance in an Online Marketplace
Daniel W. Elfenbein, Olin Business School, Washington University in St. Louis
Raymond Fisman, Columbia Business School, Columbia University
Brian McManus, University of North Carolina, Department of Economics*

3:00-3:15 Break

3:15-5:15 Session Two - Privacy Versus Trust (RB 175)

Selling Cookies
Dirk Bergemann, Department of Economics, Yale University
Alessandro Bonatti, MIT Sloan School of Management, MIT*

Customer Privacy and Competition
Oz Shy, Federal Reserve Bank Boston*
Rune Stenbacka, Hanken School of Economics

Trademarks, Triggers and Online Search
Stefan Bechtold, Center for Law & Economics, ETH Zurich*
Catherine Tucker, MIT Sloan School of Management, MIT

More Trusting, Less Trust? An Investigation of Early E-commerce in China
Hongbin Cai, Guanghua School of Management and IEPR, Peking University
Ginger Z. Jin, University of Maryland, Department of Economics*
Chong Liu, Guanghua School of Management and IEPR, Peking University
Li-An Zhou, Guanghua School of Management and IEPR, Peking University

5:15-6:15 Cocktail Reception (Law School Courtyard, weather permitting)

6:15 Dinner (Law School Atrium)

7:00 Keynote Address: The Antitrust Investigation into Google: The Role for Economic Analysis
Michael A. Salinger, Boston University School of Management*
Robert J. Levinson, Charles River Associates
Discussion: Michael R. Baye, Kelley School of Business, Indiana University

Friday, June 21

8:00-9:00 Breakfast (Law School Atrium)

9:00-10:30 Session Three - Internet Search and Antitrust (RB 175)

Search, Essential Facilities, and the Antitrust Duty to Deal
Marina Lao, Seton Hall University School of Law

Integration and Search Engine Bias
Alexandre de Corniere, Department of Economics and Nuffield College, University of Oxford
Greg Taylor, Oxford Internet Institute, University of Oxford*

In Google we Trust
Roberto Burguet, Institut d'Analisi Economica CSIC and Barcelona GSE
Ramon Caminal, Institut d'Analisi Economica CSIC and Barcelona GSE
Matthew Ellman, Institut d'Analisi Economica CSIC and Barcelona GSE

10:30-10:45 Break

10:45-12:45 Session Four - Competition in Two-Sided Markets (RB 175)

Changes in Market Leadership and Dynamic Platform Competition
Hanna Halaburda, Bank of Canada
Bruno Jullien, Universite de Toulouse, Toulouse School of Economics
Yaron Yehezkel, Tel Aviv University, Recanati Graduate School of Business Administration*

Passive, Responsive and Wary Expectations and Two-Sided Platform Profits
Andrei Hagiu, Harvard Business School, Harvard University*
Hanna Halaburda, Bank of Canada

Equilibrium Market and Pricing Structures in Virtual Platform Duopoly: Coexistence on Competing Online Auction Sites Revisited
Stefan Behringer, Universitat Heidelberg

Dynamic Platform Competition in a Two-Sided Market: Evidence from the Online Daily Deals Promotion Industry
Byung-Cheol Kim, Georgia Institute of Technology, School of Economics*
Jeongsik Lee, Georgia Institute of Technology, Scheller College of Business
Hyunwoo Park, Georgia Institute of Technology, School of Industrial & Systems Engineering

12:45-1:30 Lunch (Law School Atrium)

1:30-3:30 Session Five - Targeted Content and Advertising in Internet Search (RB 175)

When Does Retargeting Work? Information Specificity in Online Advertising
Anja Lambrecht, London Business School
Catherine Tucker, MIT Sloan School of Management, MIT*

Local News Online: Aggregators, Geo-Targeting and the Market for Local News
Lisa M. George, Hunter College and the Graduate Center, CUNY

Pros vs. Buzz - How Relevant are Experts in the Internet Age? Evidence from the Motion Pictures Industry?
Suman Basuroy, Price College of Business, The University of Oklahoma
S. Abraham (Avri) Ravid, Syms School of Business, Yeshiva University*

Social Advertising: Does Social Influence Work?
Ashish Agarwal, McCombs School of Business, University of Texas, Austin*
Kartik Hosanagar, The Wharton School, University of Pennsylvania

3:30 Adjourn

Presenters are indicated with an *

FURTHER INFORMATION: For more information regarding this conference or other initiatives of the Searle Center, please visit http://www.law.northwestern.edu/searlecenter, call (312) 503-1811, or send an email to searlecenter@law.northwestern.edu

ABOUT THE SEARLE CENTER: The Searle Center on Law, Regulation, and Economic Growth at Northwestern University School of Law was established in 2006 to research how government regulation and interpretation of laws and regulations by the courts affect business and economic growth. Information on the Searle Center's activities may be found at: http://www.law.northwestern.edu/searlecenter