Entrepreneurship & Marketing eJournal
Editor: Gerald Hills
University of Illinois at Chicago

This eJournal distributes working and accepted paper abstracts covering the intersection of entrepreneurship and marketing. It seeks to disseminate innovative and emerging research that integrates the insights of marketing into entrepreneurship.

The eJournal welcomes and encourages research with applications to entrepreneurship of various marketing sub-disciplines such as product, service and market strategies. Topic areas include, but are not limited to innovation, development, internationalization, market segmentation, pricing strategies, promotion/advertising strategies, and research methods.

Click here to Browse our Electronic Library to view our archives of abstracts and associated full text papers published in this journal.

Sample Issue

Entrepreneurship & Marketing eJournal Advisory Board
Click on the individual's name below to view the editor or advisory board member's author home page.

Editor: Gerald Hills
University of Illinois at Chicago


No Advisory Board at this time.